microchunk

microchunk

English

Etymology

micro- +‎ chunk

Noun

microchunk (plural microchunks)

1. A very small piece.
2. (marketing) Part of a product or service made available separately from its traditional package.

Verb

microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

1. (marketing, transitive) To split up a product or service sold traditionally as a package.
   • 2005, November 5, Fred Wilson, "The Future of Media (aka Please Take My RSS Feed)", AVC (blog)

     If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.