Cheerios

See also: cheerios

English

Etymology

Introduced on May 2, 1941 as “Cheerioats”: cheery + oats. The name was shortened to “Cheerios” on December 2, 1945 after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term oats.[1]

Pronunciation

(Received Pronunciation) IPA^(key): /ˈtʃɪəɹ.i.əʊz/
(General American) IPA^(key): /ˈt͡ʃɪɹ.i.oʊz/

Proper noun

Cheerios

Cheerios

A toroidal toasted oat cereal made by General Mills.

Derived terms

Cheerios effect
piss in someone's Cheerios
shit in someone's Cheerios

Translations

cereal

Chinese:
Mandarin: 脆穀樂／脆谷乐 (zh), 脆谷乐 (Cuìgǔlè)
Finnish: Cheerios
French: Cheerios (fr)
Greek: Cheerios
Italian: Cheerios
Portuguese: Cheerios

Noun

Cheerios

plural of Cheerio

Quotations

For quotations using this term, see Citations:Cheerios.

References

John McDonough and Karen Egolf, editors (2002) The Advertising Age Encyclopedia of Advertising‎, Fitzroy Dearborn Publishers.

[1] John McDonough and Karen Egolf, editors (2002) The Advertising Age Encyclopedia of Advertising‎, Fitzroy Dearborn Publishers.