house brand
English
Noun
house brand (plural house brands)
- A brand name that is associated with a place of business that sells products under that name, usually for less money than other brands.
- 1998, Torsten H. Nilson, Competitive Branding, page 89:
- The house brand is one of the most traditional ways of branding.
- 2008, John Winthrop Haeger, Pacific Pinot Noir:
- Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself.
- 2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:
- It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.
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