elegant variation

English

Introduced by H. W. Fowler and F. G. Fowler in The King's English (1906).

Examples
Tony Blair visited the town today. The Prime Minister saw the new theatre. The British leader left in the afternoon.

elegant variation (countable and uncountable, plural elegant variations)

(journalism, literature) A form of journalese characterized by the overuse of synonyms for fear of repeating a word.
Synonym: inelegant variation
- 1999, Peter M. Tiersma, Legal Language, University of Chicago Press, →ISBN, page 131:
  A closely related rule for encoding legal texts is the same meaning, same form principle. We saw previously that this rule requires lawyers to avoid elegant variation. Instead, they should consistently use one word if they mean the same thing.