daytime drama
English
Noun
daytime drama (countable and uncountable, plural daytime dramas)
- A television or radio serial broadcast during the daytime, especially one featuring melodramatic stories or characters.
- Synonyms: daytime serial, soap opera
- 1993, Marilyn J. Matelski, “Resilient radio”, in Media Studies, volume 7, page 9:
- Daytime dramas were as successful as their prime-time counterparts, despite concerns that an economically unattractive listening audience (housewives) would deter sponsors from purchasing advertising spot time in this scheduling block.
- 2005, Bruce Leiby and Linda Leiby, A Reference Guide to Television’s Bonanza, page 295:
- David Canary, Awards […] 87. Emmy Nomination for Outstanding Actor in a Daytime Drama (1985) 88. Emmy Award for Outstanding Lead Actor in a Daytime Drama (1986)
- (uncountable) The genre comprising such serials.
- 2003, Thomas D. Petitjean, Jr., “Soap Spin: Changing Female Images in American Soap Operas”, in Sherrie Inness, editor, Disco Divas: Women and Popular Culture in the 1970s, page 116:
- In the anything but static popular culture of the 1970s, daytime drama found itself at odds with both the place of women in contemporary, real-world situations and the contextualized, melodramatic world of females in soap operas.