brownwash
English
Etymology
Blend of colour brown (best colour to cover up dirt) + whitewash
Verb
brownwash (third-person singular simple present brownwashs, present participle brownwashing, simple past and past participle brownwashed)
- To re-brand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs
- Company Y are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z
Related terms
whitewashgreenwash