breakfast of champions

breakfast of champions

English

Etymology

Originally an advertising slogan for Wheaties breakfast cereal.

Noun

breakfast of champions (plural breakfasts of champions)

1. (ironic) Beer, junk food, or other foods implied to be unhealthy.
   • 1995, Bill Granger, The New York Yanquis, Arcade Publishing, page 245

     Aspirins and beer for breakfast; the breakfast of champions.

   • 2004, J. F. Freedman, Fallen Idols, Warner Books, page 372

     In one hand he held a slice of cold pizza and in the other a Sprite—his version of the breakfast of champions.

   • 2004, Brad Thor, State of the Union, Simon and Schuster, page 9

     When the coffee was ready, Leighton filled his mug to within two-and-a-half inches of the rim, then grabbed a bottle of Wild Turkey from the cabinet above the refrigerator and filled the mug the rest of the way. "The breakfast of champions," he thought to himself ...