brandjacking

English

Blend of brand +‎ hijacking

brandjacking (uncountable)

(Internet) The imposture of the online identity of another person or company.
- 2009, Joel Postman, SocialCorp: social media goes corporate, page 121:
  This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.

单词	brandjacking
释义	brandjacking English Etymology Blend of brand +‎ hijacking Noun brandjacking (uncountable) (Internet) The imposture of the online identity of another person or company. 2009, Joel Postman, SocialCorp: social media goes corporate, page 121: This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.
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