鱔稿
Chinese
eel | manuscript; draft; stalk of grain | ||
---|---|---|---|
trad. (鱔稿) | 鱔 | 稿 | |
simp. (鳝稿) | 鳝 | 稿 |
Etymology
Said to be originated from a restaurant in Hong Kong in 1930s, where the owner often contacted newspaper journalists to write advertorials to promote the restaurant's eel dishes.
Pronunciation
Noun
鱔稿
- (Hong Kong) advertorial
Synonyms
- (Mainland China) 軟文/软文 (ruǎnwén)
- (Taiwan) 業配文/业配文