招牌

招牌

Chinese

		provoke; to recruit	cards; game pieces; signboard cards; game pieces; signboard; plate; tablet
simp. and trad. (招牌)		招	牌

Pronunciation

• Mandarin

  (Pinyin): zhāopái

  (Zhuyin): ㄓㄠ ㄆㄞˊ

• Cantonese (Jyutping): ziu¹ paai⁴
• Min Nan (POJ): chiau-pâi

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• Mandarin
  • (Standard Chinese)⁺
    • Pinyin: zhāopái → zhāopai (toneless final syllable variant)
    • Zhuyin: ㄓㄠ ㄆㄞˊ → ㄓㄠ ˙ㄆㄞ (toneless final syllable variant)
    • Gwoyeu Romatzyh: jau.pair
    • Tongyong Pinyin: jhaopåi
    • IPA ^(key): /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯³⁵/ → /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯²/
• Cantonese
  • (Standard Cantonese, Guangzhou)⁺
    • Jyutping: ziu¹ paai⁴
    • Yale: jīu pàaih
    • Cantonese Pinyin: dziu¹ paai⁴
    • Guangdong Romanization: jiu¹ pai⁴
    • IPA ^(key): /t͡siːu̯⁵⁵ pʰäːi̯²¹/
• Min Nan
  • (Hokkien)
    • Pe̍h-ōe-jī: chiau-pâi
    • Tâi-lô: tsiau-pâi
    • Phofsit Daibuun: ciau'paai
    • IPA (Xiamen): /t͡ɕiaʊ⁴⁴⁻²² paɪ²⁴/
    • IPA (Quanzhou): /t͡ɕiaʊ³³ paɪ²⁴/
    • IPA (Zhangzhou): /t͡ɕiaʊ⁴⁴⁻²² paɪ¹³/
    • IPA (Taipei): /t͡ɕiaʊ⁴⁴⁻³³ paɪ²⁴/
    • IPA (Kaohsiung): /t͡ɕiaʊ⁴⁴⁻³³ paɪ²³/

Noun

招牌

1. signboard; shop sign

   霓虹燈招牌 / 霓虹灯招牌  ―  níhóngdēng zhāopái  ―  neon sign

2. reputation of a business, company or product
3. trademark; copyright; feature; label; signature

   招牌菜  ―  zhāopáicài  ―  signature dish

4. (figuratively, derogatory) pretence; (in the) name (of)

Derived terms

招牌菜 (zhāopáicài) 招牌貨／招牌货 掛招牌／挂招牌 新招牌

砸招牌 臉上掛了招牌／脸上挂了招牌 金字招牌 (jīnzì zhāopái)

See also

• 牌子 (páizi)

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Japanese

Kanji in this term
招	牌
しょう Grade: 5	はい Hyōgaiji
on’yomi

Noun

招牌 (hiragana しょうはい, rōmaji shōhai)

1. A signboard; a doorplate