backsell

English

Etymology

back- +‎ sell

Noun

backsell (plural backsells)

(marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
- 1984, Industrial Marketing Digest (volume 9, page 132)
  Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

Verb

backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

(marketing) To promote in this manner.

单词	backsell
释义	backsell English Etymology back- +‎ sell Noun backsell (plural backsells) (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers. 1984, Industrial Marketing Digest (volume 9, page 132) Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell. Verb backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold) (marketing) To promote in this manner.
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