wow factor
English
Noun
wow factor (plural wow factors)
- (informal) The feature of a situation, product etc. that generates amazement and excitement.
- 2012, The Guardian, 28 January:
- The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.
- 2015, evo: Supercars, p. 9:
- Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.
- 2012, The Guardian, 28 January: