wokewashing

English

Blend of woke +‎ whitewashing. Compare greenwashing.

wokewashing (uncountable)

(derogatory) The use of social justice in marketing campaigns.
- 2018 August 10, Arwa Mahdawi, “Woke-washing brands cash in on social justice. It’s lazy and hypocritical”, in The Guardian‎:
  Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.

wokewashing

单词	wokewashing
释义	wokewashing English Alternative forms woke-washing Etymology Blend of woke +‎ whitewashing. Compare greenwashing. Noun wokewashing (uncountable) (derogatory) The use of social justice in marketing campaigns. 2018 August 10, Arwa Mahdawi, “Woke-washing brands cash in on social justice. It’s lazy and hypocritical”, in The Guardian‎: Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing. Verb wokewashing present participle of wokewash
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