wokewash
English
Etymology
From woke (“alert and aware in social justice contexts”) + wash, by analogy with whitewash.
Verb
wokewash (third-person singular simple present wokewashes, present participle wokewashing, simple past and past participle wokewashed)
- (intransitive, derogatory) To use social justice in marketing campaigns.
Related terms
- wokewashing