virtual consumption

English

virtual consumption (uncountable)

(advertising) The artificial memories created by experiential advertising.
When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.

单词	virtual consumption
释义	virtual consumption English Noun virtual consumption (uncountable) (advertising) The artificial memories created by experiential advertising. When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption. See also advertising copy testing
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