underpromise and overdeliver
English
Alternative forms
- underpromise, overdeliver
Proverb
underpromise and overdeliver
- (business) Exceed the customer's expectations.
- 2010, Marty Brounstein, Arthur H. Bell, Dayle M. Smith, Business Communication, page 225:
- Think about the old customer service maxim, underpromise and overdeliver.
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