self-liquidator

English

self-liquidator (plural self-liquidators)

(marketing) A special offer that covers the promoter's costs despite being presented as a discount.
- 2008, Roddy Mullin, ‎Julian Cummins, Sales Promotion (page 237)
  Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.

单词	self-liquidator
释义	self-liquidator English Noun self-liquidator (plural self-liquidators) (marketing) A special offer that covers the promoter's costs despite being presented as a discount. 2008, Roddy Mullin, ‎Julian Cummins, Sales Promotion (page 237) Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
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