ride the boards

English

ride the boards

(advertising) To visit and inspect potential sites for billboard advertising.
- 1999, Bruce G. Vanden Bergh, ‎Helen E. Katz, Advertising Principles: Choice, Challenge, Change (page 362)
  In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.
- 2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations (page 86)
  A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.

单词	ride the boards
释义	ride the boards English Verb ride the boards (advertising) To visit and inspect potential sites for billboard advertising. 1999, Bruce G. Vanden Bergh, ‎Helen E. Katz, Advertising Principles: Choice, Challenge, Change (page 362) In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites. 2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations (page 86) A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.
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