ARPPU
English
Noun
ARPPU
- Initialism of average revenue per paying user.
- Coordinate term: ARPU
- 2013, Eric Benjamin Seufert, Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, Elsevier, →ISBN, page 95:
- Lifetime ARPPU is a bit more instructive with respect to the entire user base than is lifetime ARPU because the number of paying users in any freemium system will necessary be far lower than the number of total users, rendering ARPPU a more contextualized metric.