public relations

See also: public-relations

English

Alternative forms

PR (initialism)

Etymology

Since the early twentieth century. The term gained popularity as a euphemism for propaganda after that originally neutral term acquired a negative connotation during the political upheavals of the early twentieth century.[1]

Noun

public relations (uncountable)

The professional dissemination and management of information by a person or an organization to the public with the purpose of creating a favorable public image.
- 1960 December, “The Glasgow Suburban Electrification is opened”, in Trains Illustrated, page 714:
  The public relations drive accompanying the opening of Stage I is impressive.
(by extension, metonymically) The favorability of the public image of a person or organization.
to get bad public relations ― to have things happen that deteriorate the public image

Synonyms

outreach

Derived terms

public-relations (in attributive, adjectival use)

Translations

profession

Arabic: عَلَاقَات عَامَّة‎ f pl (ʿalaqāt ʿāmma), PR
Chinese:
Mandarin: 公共關係／公共关系 (zh) (gōnggòng guānxì), PR (zh), 公關／公关 (zh) (gōngguān)
Danish: please add this translation if you can
Finnish: suhdetoiminta, tiedotus- ja suhdetoiminta
French: relations publiques (fr) f pl, PR (fr), RP (fr)
German: Öffentlichkeitsarbeit f, ÖA f, Public Relations pl, PR (de) f
Hebrew: יחסי ציבור‎ (he)
Hindi: सार्वजनिक संबंध (sārvajnik sambandh), पब्लिक रिलेशन्स (pablik rileśans), PR
Icelandic: almannatengsl f
Japanese: パブリック・リレーションズ (paburikku-rirēshonzu), PR (ja) (pī-āru), ピー・アール (pī-āru)
Kazakh: қоғаммен қарым-қатынас (qoğammen qarym-qatynas)
Korean: 홍보 (ko) (hongbo), PR (piareu)
Persian: روابط عمومی‎, PR
Polish: public relations m pl, PR (pl) m
Portuguese: relações públicas (pt) f pl
Russian: свя́зи с обще́ственностью f pl (svjázi s obščéstvennostʹju), PR m, пиа́р (ru) m (piár)
Scottish Gaelic: dàimh phoblach f
Spanish: relaciones públicas f pl, RRPP
Swedish: PR (sv) c
Tagalog: pakikitungong-madla, pakikisamang-madla
Thai: ประชาสัมพันธ์ (th) (bprà-chaa-sǎm-pan), พีอาร์ (th) (pii-aa)
Turkish: PR (tr)

References

Edward Bernays (1891–1995), the "father of public relations", recalled towards the end of his life, in an interview included in the 2002 documentary The Century of the Self, that he at some point 'decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations".'

[1] Edward Bernays (1891–1995), the "father of public relations", recalled towards the end of his life, in an interview included in the 2002 documentary The Century of the Self, that he at some point 'decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations".'