promotion

promotion

See also: Promotion

English

Etymology

Late Middle English, from Old French promocion, from Late Latin promotio, from Latin promoveo (“I move forward”).

Pronunciation

• (General American) IPA^(key): /pɹəˈmoʊʃən/
• (Received Pronunciation) IPA^(key): /pɹəˈməʊʃən/

• Audio (US)

  (file)

• Rhymes: -əʊʃən
• Hyphenation: pro‧mo‧tion

Noun

promotion (countable and uncountable, plural promotions)

1. An advancement in rank or position.

   I'll have to give myself a promotion!

   Antonym: demotion

2. Dissemination of information in order to increase its popularity.

   the promotion of the idea of global warming in schools

3. (marketing) An event intended to increase the reach or image of a product or brand.

   The price cut is serving as a promotion of the manufacturer's new beverage varieties.

4. (chess) Transformation of a pawn into a piece (by reaching the opponent's back rank).

   Hyponym: underpromotion

5. (zoology, chiefly entomology) Forward motion. (Contrast remotion.)
   • 1995, Cladocera as Model Organisms in Biology, →ISBN, page 63:

     By simple promotion and remotion, assisted by some flexure and extension, the distal spines of each would reach and scratch the substratum and, on remotion, sweep coarse particles posteriorly and dorsally.

   • 2008, John L. Capinera, Encyclopedia of Entomology, volume 4, →ISBN, page 3326:

     In other arthropods, promotion-remotion of the leg is accomplished at other joints. For example, in spiders promotion-remotion occurs at the coxa-trochanter joint, insects utilize the body-coxa joint, and […]

Derived terms

• promotional

Related terms

English terms derived from the Proto-Indo-European root *mew-‎ (0 c, 56 e)

Translations

advancement in position

Bulgarian: повишение (bg) (povišenie) Chinese: Mandarin: 提升 (zh) (tíshēng), 升官 (zh) (shēngguān) Czech: povýšení n Danish: forfremmelse, (sport) oprykning Dutch: promotie (nl) f, bevordering (nl) f Finnish: ylennys (fi) French: promotion (fr) f Georgian: დაწინაურება (dac̣inaureba) German: Beförderung (de) f, Aufstieg (de) m, Höherversetzung f Greek: προαγωγή (el) f (proagogí) Hindi: पदोन्नति f (padonnati) Hungarian: előléptetés (hu) Indonesian: kenaikan pangkat (id) Irish: ardú céime m, ardú m Italian: promozione (it), miglioramento (it) m, progresso (it) m Japanese: 昇進 (ja) (しょうしん, shōshin) Malay: kenaikan pangkat Marathi: बढती f (baḍhtī) Nepali: पदोन्नति (padonnati) Polish: awans (pl) m Portuguese: promoção (pt) f Romanian: promovare (ro) f, avansare (ro) f Russian: продвиже́ние (ru) n (prodvižénije) (по службе), повыше́ние (ru) n (povyšénije) (в должности, в звании) Scottish Gaelic: àrdachadh m Spanish: ascenso (es), promoción (es) f Swedish: befordran (sv) Telugu: పదోన్నతి (padōnnati) Thai: การเลื่อนตำแหน่ง Turkish: terfi (tr)

dissemination of positive information

Bulgarian: реклама (bg) f (reklama), промоция f (promocija) Chinese: Mandarin: 推廣／推广 (zh) (tuīguǎng), 廣告／广告 (zh) (guǎnggào), 宣傳／宣传 (zh) (xuānchuán) Czech: propagace f Danish: reklame (da), støtte Finnish: promootio (fi), promo (fi) French: promotion (fr) f German: Förderung (de) f, Werbung (de) f, Bewerbung (de) f Indonesian: promosi (id) Italian: propaganda (it), pubblicità (it) Japanese: プロモーション (ja) (puromōshon), 宣伝 (ja) (せんでん, senden) Malay: promosi Marathi: जाहिरात f (jāhirāt) Portuguese: promoção (pt) f, publicidade (pt) f Romanian: promoțiune f Russian: продвиже́ние (ru) n (prodvižénije), реклами́рование (ru) n (reklamírovanije), промо́ушен (ru) m (promóušen) (neologism), рекла́ма (ru) f (rekláma), стимули́рование (ru) n (stimulírovanije) (сбыта, продаж) Spanish: promoción (es) f, divulgación (es) f, propagación (es) f Turkish: promosyon (tr)

event intended to increase the reach or image of a product or brand

Finnish: myynninedistämistapahtuma, mainostapahtuma German: Werbung (de) f, Bewerbung (de) f, Werbeaktion f Romanian: promoție (ro) f Spanish: promoción (es) f

(chess) transformation of a pawn

Finnish: korotus (fi) German: Umwandlung (de) f, Bauernumwandlung f Romanian: promovare (ro) f

---

French

Alternative forms

• promo (advertising; discount; year group)

Etymology

Borrowed from Latin prōmōtiō, from prōmoveō (whence French promouvoir).

Pronunciation

• IPA^(key): /pʁɔ.mɔ.sjɔ̃/

• audio

  (file)

Noun

promotion f (plural promotions)

1. promotion (career advancement)
2. promotion, advertising

   Ils seront là demain pour faire la promotion de leur dernier album.

   (please add an English translation of this usage example)

3. special offer, discount, special, sale

   Les pantalons sont en promotion, profitez-en !

   (please add an English translation of this usage example)

   Synonym: promo

4. school year, year group

   Je fais partie de la promotion 2010–2011, et toi ?

   (please add an English translation of this usage example)

   Synonym: promo

Derived terms

• promotion canapé
• promotionnel

Descendants

• → Dutch: promotie
  • → Indonesian: promosi
• → Turkish: promosyon

Further reading

• “promotion”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.