premiumisation
English
Etymology
premium + -isation
Noun
premiumisation (uncountable)
- Alternative form of premiumization
- 2015 August 5, Rebecca Smithers, “UK tea sales fall by more than 6% over past five years”, in The Guardian:
- Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.
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