pinkification

pinkification

English

Etymology

pink +‎ -ification

Noun

pinkification (uncountable)

1. The act or process of being made pink or being saturated with pink.
   • 2011, Brian Reich, Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society, John Wiley & Sons (2011), →ISBN, page 46:

     The amount of money that ultimately goes to breast cancer research as a result of October's pinkification is itself up for debate.

   • 2011, Monique Roffey, With the Kisses of His Mouth, Simon & Schuster (2011), →ISBN, unnumbered page:

     I stared at the book. It was pink. I strongly object to the pinkification of all products aimed at women.

   • 2012, Susanna Forrest, If Wishes Were Horses: A Memoir of Equine Obsession, Atlantic Books (2012), →ISBN, unnumbered page:

     She traced the pinkification of girls' toys to mid-1980s marketing. It's nigh on impossible to get anything for girls that isn't pink nowadays, she said, and as I recalled gazing at the saddlery shops at Olympia I realized that soon it was going to be impossible to get anything for horses that wasn't pink.

   • For more examples of usage of this term, see Citations:pinkification.