Pepsi Challenge

English

Etymology

Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer.

Noun

Pepsi Challenge (plural Pepsi Challenges)

A comparison between two unlabelled products.
- 2010 November 27, Billboard, volume 122, number 39, Nielsen Business Media, Inc., ISSN 0006-2510, page 22:
  Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones.

单词	Pepsi Challenge
释义	Pepsi Challenge English Etymology Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer. Noun Pepsi Challenge (plural Pepsi Challenges) A comparison between two unlabelled products. 2010 November 27, Billboard, volume 122, number 39, Nielsen Business Media, Inc., ISSN 0006-2510, page 22: Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones.
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