paisa vasool
English
Etymology
Borrowed from Hindi पैसा वसूल (paisā vasūl, literally “money recovered”).
Noun
paisa vasool (uncountable)
- (India, idiomatic) bang for the buck; cost-effective, value for money, worthwhile
- (by extension) appealing heavily to the masses.
- 2002, Jacob Srampickal, Messages Or Massages? Media Matters in India Today, page 46:
- Even though a film is well mounted, however much these magazines may bolster it up, if it is not paisa vasool, and pampers the people's values and devotions, they dump it.
- 2019 January 17, Shreya Dhoundial, “It Was 'Paisa Vasool': Undeterred by Injuries, Navy Officer Abhilash Tomy is Ready to Test Waters Again”, in News18:
- I usually look forward to storms. It's a once-in-a-lifetime moment... For me, it's paisa vasool. I get my money back if I go through a storm like that. Otherwise I can always stay at home, you know what I mean.
- 2020 June 28, Anvita Singh, “Into the Night: A lockdown gift from Netflix”, in The Indian Express:
- On a more serious note, the thrill, the rush of a ‘fight or flight’ situation is unmatchable. And it has almost always made for some 'paisa-vasool' moments when translated on screen.
Translations
high value, bang for buck
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