open rate

English

open rate (plural open rates)

(Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
Coordinate term: click-through rate
- 2011, John Arnold, E-Mail Marketing For Dummies‎, John Wiley & Sons, →ISBN:
  You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
(marketing) A similar measure applied to conventional advertising mail.

单词	open rate
释义	open rate English Noun open rate (plural open rates) (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out. Coordinate term: click-through rate 2011, John Arnold, E-Mail Marketing For Dummies‎, John Wiley & Sons, →ISBN: You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability. (marketing) A similar measure applied to conventional advertising mail. Further reading open rate on Wikipedia.Wikipedia
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