native advertising
English
Noun
native advertising (uncountable)
- (marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.
- Synonym: sponsored content
- 2014, Shiv Singh; Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:
- Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.
Related terms
- native advertisement
Translations
type of advertising
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Further reading
native advertising on Wikipedia.Wikipedia