momfluencer
English
Etymology
Blend of mom + influencer
Noun
momfluencer (plural momfluencers)
- (social media, marketing) An influencer whose target audience is mothers.
- 2020 August, Allie Beth Stuckey, You're Not Enough (And That's Okay), page 43:
- Feeling overwhelmed and maybe a bit underappreciated, we moms gravitate toward the insistence of well-meaning momfluencers who tell us what we "deserve” — we "deserve" a break. Praise. Recognition.
- 2020 September, Maggie Combs, Motherhood Without All the Rules:
- The everchanging expectations voiced by an endless stream of “experts” (and the momfluencer with 12K followers and the gingham filter for that perfect orange-y skin glow) makes it impossible to feel like you're succeeding at motherhood.
- 2021 January 28, Sara Petersen, “Momfluencer Content Enrages Me. Why Can't I Look Away?”, in Harper's Bazaar:
- And now, some of the first Insta Stories I watch as I nurse my baby at 6:23 a.m. are by Hannah of @ballerinafarm, a new face to the momfluencer stratosphere, but one of many conventionally beautiful, straight, white women who perform a version of motherhood that feels like pioneer cosplay hit with a dash of Brooklyn hipster aesthetics.
- 2021 October 17, Judy Berman, “You Season 3 Is the Best Installment Yet—and a Brilliant Send-Up of Suburbia”, in Time Magazine:
- The soul of this community is local queen bee Sherry Conrad (Search Party alum Shalita Grant, the season’s MVP), an officious, controlling momfluencer with a knack for stealing the spotlight.