microbrand

English

Etymology

From micro- +‎ brand.

Pronunciation

(UK) IPA^(key): /ˈmʌɪkɹə(ʊ)bɹand/

Noun

microbrand (plural microbrands)

A small commercial brand which is only recognised in a particular geographic or niche-interest market.
- 2001, Elliot Ettenberg, The Next Economy, p. 16:
  At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.
- 2010, Jeffrey Hollender, ‎Bill Breen, The Responsibility Revolution, p. 141:
  If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.
- 2015 September 2, Steven Kurutz, “Band of Outsiders: Fast Rise, Faster Fall”, in New York Times‎:
  At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.

单词	microbrand
释义	microbrand English Etymology From micro- +‎ brand. Pronunciation (UK) IPA^(key): /ˈmʌɪkɹə(ʊ)bɹand/ Noun microbrand (plural microbrands) A small commercial brand which is only recognised in a particular geographic or niche-interest market. 2001, Elliot Ettenberg, The Next Economy, p. 16: At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44. 2010, Jeffrey Hollender, ‎Bill Breen, The Responsibility Revolution, p. 141: If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site. 2015 September 2, Steven Kurutz, “Band of Outsiders: Fast Rise, Faster Fall”, in New York Times‎: At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.
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