message unit

English

message unit (plural message units)

(advertising) An individual broadcasting slot, such as a single televised advertisement.
- 1996, William F. Arens, ‎Jack J. Whidden, Contemporary Advertising (page 239)
  The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.
- 2009, Federico Subervi-Velez, The Mass Media and Latino Politics (page 316)
  The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

单词	message unit
释义	message unit English Noun message unit (plural message units) (advertising) An individual broadcasting slot, such as a single televised advertisement. 1996, William F. Arens, ‎Jack J. Whidden, Contemporary Advertising (page 239) The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units. 2009, Federico Subervi-Velez, The Mass Media and Latino Politics (page 316) The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).
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