merch

See also: Merch. and merc'h

English

Etymology

Clipping of merchandise.

Pronunciation

(General American) IPA^(key): /mɝtʃ/
(Received Pronunciation) IPA^(key): /mɜːtʃ/
Rhymes: -ɜː(ɹ)tʃ

Noun

merch (uncountable)

(slang) merchandise
- 2007, February 15, “Eric Wilson”, in Babes in Label Land‎:
  His playful point of view on youthful American sportswear, expressed in boxy mohair jackets with graphic resin bubble buttons and tomboy T-shirt dresses in superfine chiffon as bright as tangerine sorbet, is backed up with what stores would describe as the merch: easy scoop-neck cashmere sweaters in a mix of colors, lightweight T-shirts and sheared mink Army caps.
- 2012, Jesse Cannon, ‎Todd Thomas, Get More Fans: The DIY Guide to the New Music Business
  Many musicians make merch you can only get if you join the fanclub.

Verb

merch (third-person singular simple present merches, present participle merching, simple past and past participle merched)

(slang, rare) merchandise
- 1995, SPIN (volume 11, number 1, page 10)
  Maligned by rockers, misunderstood by critics, and merched by Madison Avenue, rave may be the only vital youth culture remaining.

Welsh

Etymology

From Proto-Brythonic *merx, from Proto-Celtic *merkā (compare Cornish myrgh, mergh, Breton merc’h), from Proto-Indo-European *méryos (“boy, girl”) (compare Scottish Gaelic smarach (“lad”), Latin marītus (“husband”), Ancient Greek μεῖραξ (meîrax, “boy, girl”), Old Armenian մարի (mari)). Related to morwyn.

Pronunciation

IPA^(key): /mɛrχ/

Noun

merch f (plural merched)

daughter
girl, maiden
Peidiwch â phoeni'r merched yn y babell nesa. ― Don't pester the girls in the next tent.
[1]

Coordinate terms

mab (“son”)
mam (“mother”)
tad (“father”)

Mutation

Welsh mutation
radical	soft	nasal	aspirate
merch	ferch	unchanged	unchanged
Note: Some of these forms may be hypothetical. Not every possible mutated form of every word actually occurs.

References

They Thought You'd Say This

Angharad Fychan and Ann Parry Owen, editors (2014), “merch”, in Geiriadur Prifysgol Cymru Online (in Welsh), University of Wales Centre for Advanced Welsh & Celtic Studies

[1] They Thought You'd Say This