lovemark

lovemark

English

Etymology

love +‎ mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.

Noun

lovemark (plural lovemarks)

1. (marketing) An enhanced brand that inspires love and respect in consumers.
   • 2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013) (page 383)

     The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^[sic] a particular product.

   • 2015, Douglas C. West, ‎John Battice Ford, ‎Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage (page 206)

     A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]