logomark
English
Etymology
logo + mark
Noun
logomark (plural logomarks)
- A logo that is the mark of a business or service.
- 1973, Art direction (volume 25)
- A new logomark consisting of a basic stem outline incorporating the PR Exposure initials in a continuous line has been introduced by the Chicago based firm.
- 1993, David A. Aaker, Alexander L. Biel, Brand equity and advertising (page 61)
- Many Japanese TV commercial films carry corporate logomarks at the end to identify the products' mother brand.
- 1973, Art direction (volume 25)