klyukvification

klyukvification

English

Etymology

From Russian клюква (kljukva, “cranberry, tall tale”) + -fication. See also развесистая клюква (razvesistaja kljukva, “highbrush cranberry”), a idiom that means "a tall tale".

Noun

klyukvification (plural klyukvifications)

1. (Russia, neologism) Stereotypes about Russia and Russian people.
   • '2013, Sergey Armeyskov, Russian Universe

     So klyukvification is a process of creating a peculiar stereotypical narrative using Russian cultural objects and concepts in a certain manner (exaggeration, putting them in a different context, etc.).

Synonyms

• klyukva (“stereotypes of Russia”)