hype

hype

English

Pronunciation

• IPA^(key): /haɪp/

• Audio (AU)

  (file)

• Rhymes: -aɪp

Etymology 1

Clipping of hyperbole.

Noun

hype (usually uncountable, plural hypes)

1. (marketing) Promotion or propaganda; especially exaggerated claims.

   After all the hype for the diet plan, only the results ended up slim.

   • 1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy:

     Don't believe the hype, it's a sequel / As an equal can I get this through to you

Translations

promotion

Chinese: Mandarin: 大肆宣传 Estonian: haipima (slang) Finnish: mainonta (fi), ylimainonta, hypetys French: matraquage publicitaire m, promotion (fr) f, propagande (fr) f, battage médiatique m German: Hype (de) m Portuguese: promoção (pt) f, propaganda (pt) f Russian: шуми́ха (ru) f (šumíxa), хайп (ru) m (xajp) (neologism) Spanish: furor (es) m, propaganda exagerada f, hype (es) Swedish: hajp (sv) c, hype c Ukrainian: шуми́ха f (šumýxa); хайп m (xajp), гайп (uk) m (hajp) (neologisms)

Verb

hype (third-person singular simple present hypes, present participle hyping, simple past and past participle hyped)

1. (transitive) To promote heavily; to advertise or build up.

   They started hyping the new magazine months before its release.

Derived terms

• hype man
• hype up
• hypester

Translations

to promote

Chinese: Mandarin: 炒作 (zh) (chǎozuò) Dutch: promoten (nl) Finnish: hypettää (fi), ylimainostaa French: promouvoir (fr) Portuguese: promover (pt) Spanish: promocionar (es) Swedish: hajpa (sv)

Adjective

hype (comparative more hype, superlative most hype)

1. (informal) Hyped (“excited”).
2. (slang) Excellent, cool.

Noun

hype (plural hypes)

1. (slang) Short for hypodermic needle.

   hype kit

2. (metonymically, slang, dated) A drug addict.
   • 2001, James Ellroy, The Cold Six Thousand, New York: Knopf, →ISBN, page 90:

     The Mob enforced the No-“H” Law. They tortured pushers. They killed them. Local hypes copped in L.A. Local hypes rode the Heroin Highway.

Alternative forms

• hyp

Noun

hype (plural hypes)

1. Alternative form of hipe (“wrestling move”)

Verb

hype (third-person singular simple present hypes, present participle hyping, simple past and past participle hyped)

1. Alternative form of hipe (“wrestling move”)

Further reading

• hype (marketing) on Wikipedia.Wikipedia
• Jonathon Green (2023), “hype n.¹”, in Green's Dictionary of Slang
• Jonathon Green (2023), “hype n.²”, in Green's Dictionary of Slang
• Jonathon Green (2023), “hype v.¹”, in Green's Dictionary of Slang
• Jonathon Green (2023), “hype adj.”, in Green's Dictionary of Slang

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Finnish

Etymology

From English hype.

Pronunciation

• IPA^(key): /ˈhype/, [ˈhype̞]
• IPA^(key): /ˈhɑi̯p/, [ˈhɑi̯p] (vowel harmony 'a')
• IPA^(key): /ˈhɑi̯pːi/, [ˈhɑi̯pːi] (vowel harmony 'a')
• Rhymes: -ype
• Syllabification^(key): hy‧pe

Noun

hype

1. (colloquial or jargon) hype

Declension

Inflection of hype (Kotus type 8/nalle, no gradation)
nominative		hype	hypet
genitive		hypen	hypejen
partitive		hypeä	hypejä
illative		hypeen	hypeihin
		singular	plural
nominative		hype	hypet
accusative	nom.	hype	hypet
	gen.	hypen
genitive		hypen	hypejen hypeinrare
partitive		hypeä	hypejä
inessive		hypessä	hypeissä
elative		hypestä	hypeistä
illative		hypeen	hypeihin
adessive		hypellä	hypeillä
ablative		hypeltä	hypeiltä
allative		hypelle	hypeille
essive		hypenä	hypeinä
translative		hypeksi	hypeiksi
instructive		—	hypein
abessive		hypettä	hypeittä
comitative		—	hypeineen

Possessive forms of hype (type nalle)
possessor	singular	plural
1st person	hypeni	hypemme
2nd person	hypesi	hypenne
3rd person	hypensä

Derived terms

• hypettää

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Old English

Etymology

From Proto-West Germanic *hupi.

Pronunciation

• IPA^(key): /ˈxy.pe/, [ˈhy.pe]

Noun

hype m

1. hip

Declension

Declension of hype (strong i-stem)

Case	Singular	Plural
nominative	hype	hypas
accusative	hype	hypas
genitive	hypes	hypa
dative	hype	hypum

Derived terms

• hypebān
• hypeseax
• hypewærċ

Descendants

• Middle English: hippe, hip
  • English: hip
  • Scots: hip