hunkvertising
English
Etymology
Blend of hunk + advertising
Noun
hunkvertising (uncountable)
- The use of men with sexy physiques in advertising.
- 2013 October 7, David Gianatasio, “Hunkvertising: The Objectification of Men in Advertising”, in Adweek:
- Other hunkvertising campaigns make more of an effort.
- 2015 August 18, Benjamin Caven-Roberts, “'Hunkvertising' is the trend advertisers are obsessed with”, in Business Insider:
- In his book Love, Sex & Tragedy: Why Classics Matters, Professor Simon Goldhill argues that images of the perfect body, defined by its "well-muscled torso, the elegant symmetry of form," stem from Ancient Greece, thousands of years ago. Even then, it seems, hunkvertising was a force.
- 2016 February 2, Dan Jude, “It's time Ken was given a dad bod”, in The Telegraph:
- But where hunkvertising was once the exception, it seems it has now become the norm.
- 2016 December 25, Patrick Hosking, “From Article 50 to zero bound, key words on the City's streets”, in The Times:
- David Gandy for Marks & Spencer is a classic of the hunkvertising genre.
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