hammocking

hammocking

English

Noun

hammocking (uncountable)

1. (broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.
   • 1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media‎

     Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity...

   • 2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications‎

     Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.

   • 2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet

     Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.

See also

• hammock
• hammocked

Verb

hammocking

1. present participle of hammock