Hallmark holiday
English
Alternative forms
- hallmark holiday
Etymology
From "Hallmark Cards," the greeting card company.
Noun
Hallmark holiday (plural Hallmark holidays)
- (derogatory) An ostensible holiday, or, by extension, any occasion, invented or popularized for profit.
- 1999, Karen Rauch Carter and Jeff Fessler, Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect, and Happiness, Simon and Schuster, →ISBN, pg. 88:
- See? Valentine's Day is not just a Hallmark holiday after all.
- 2001, Dave Eggers, A Heartbreaking Work of Staggering Genius, Vintage Books, →ISBN, pg. 224:
- [...] that the whole funeral and gravestone thing was just a racket, was this ridiculous tradition, rooted in commerce, a Hallmark holiday sort of thing, [...]
- 2008, Holly Chamberlin, Tuscan Holiday, Kensington Publishing Corp., →ISBN, pg. 8:
- Honestly, it didn't much matter to me that Marina had forgotten Mother's Day, though I did feel bad on my mother's behalf. As any parent can tell you, what hurts far more than no card on a Hallmark holiday are the casual slights, the eye rolls your child thinks you don't see, the muttered "whatevers," the unasked-for-and-unwanted criticism of your clothing, your speech habits, your existence.
- 1999, Karen Rauch Carter and Jeff Fessler, Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect, and Happiness, Simon and Schuster, →ISBN, pg. 88: