ghost brand

English

ghost brand (plural ghost brands)

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.
- 2008, Peter Hitchens, The Abolition of Britain (page 250)
  It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.
- 2015, Savoring Gotham: A Food Lover's Companion to New York City
  By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]

单词	ghost brand
释义	ghost brand English Noun ghost brand (plural ghost brands) (marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers. 2008, Peter Hitchens, The Abolition of Britain (page 250) It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets. 2015, Savoring Gotham: A Food Lover's Companion to New York City By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]
随便看	Christbaumschmucke Christbaumschmucken Christbaumschmucks Christbäume Christcentric Christcentrism Christ Child Christ child Christ Church Christchurch Christ complex Christ complexes Christcore Christ-cross-row Christcross-row Christcuck Christcucks Christdemokrat Christdemokraten Christdom Christdorn Christe christe Christel christelijk