focus group

focus group

See also: focus-group

English

Etymology

Coined by psychologist and marketing expert Ernest Dichter.

Noun

focus group (plural focus groups)

1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Translations

a group of people interviewed for market research or political analysis

Finnish: fokusryhmä, täsmäryhmä German: Fokusgruppe f Hungarian: fókuszcsoport Swedish: fokusgrupp (sv) c

Further reading

• focus group on Wikipedia.Wikipedia

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Italian

Etymology

Unadapted borrowing from English focus group.

Noun

focus group m (invariable)

1. focus group

   Synonym: gruppo di discussione