direct response

English

direct response (uncountable)

(marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.

单词	direct response
释义	direct response English Noun direct response (uncountable) (marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller. Related terms direct mail direct marketing direct selling
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