day-after recall test

English

day-after recall test (plural day-after recall tests)

(advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

单词	day-after recall test
释义	day-after recall test English Noun day-after recall test (plural day-after recall tests) (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television. The day-after recall test* is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.* See also brand image brand linkage copy testing References The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
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