damage control
English
Noun
damage control (countable and uncountable, plural damage controls)
- The limiting of damage resulting from an action when damage cannot be avoided.
- (nautical) A department or group, as aboard a naval vessel, responsible for taking action to control damage caused by fire, collision, etc.
- (public relations) Any efforts, as by a company or organization, to curtail losses, counteract unfavorable publicity, etc.
- As news of the impending layoffs spread faster, the company finally began damage control.
- 2022 October 3, “Tory MPs plot to avert welfare squeeze after humiliating U-turns”, in The Guardian:
- Across receptions and fringe events at the Conservative conference in Birmingham, MPs welcomed the U-turn but hinted further damage control was needed.
Translations
department responsible for taking action to control damage
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efforts to curtail losses
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